data tech businesses

Why do people distrust tech companies? Simple. Gosolis.com stated it was learned that Governments from around the globe were accessing private or personal data of each individual via large scale tech companies and so people realised that their data wasn’t safe. Not only this, but most of that information or data was used to manipulate statistics or sold to other security companies. While this is only one of many reasons, it’s understandable why more and more people are losing faith in big tech companies.

So I bet you’re asking yourself: How do the least trusted tech companies operate? How do they maintain their business? Well, you would’ve thought that by being caught mishandling data or personal information, misrepresenting technology and security breaches would come with some hefty consequences. You’re right. But according to the latest media coverage, while most companies are handed an exuberant amount of fines, they have enough funds to allow them to maintain operation, meaning not much damage is done to the business’ financial prospects. In some cases, executive staff are never prosecuted for their crimes and therefore never face any consequences.

So what are their strategies? Why do they constantly conceal or expose data that doesn’t belong to them? The answer is easy. Big companies that provide services and products need to know what people are doing and what the latest trends are. They often do this by monitoring or watching everything we type, search and more importantly, what we buy. But who are the top tech companies that aren’t known for being completely trustworthy?

Facebook

Yes. I bet you’re sitting here thinking, “I wonder if Facebook is on the list?” Not only is it on our list but it made the top spot as the least trusted tech company of 2019. Currently, Facebook has over two billion users globally. Facebook promises to offer accessibility for every user with the idea of ‘connecting’ on more than one level.

Earlier this year, Facebook was at the centre of a massive security breach when it was learned that over 50 million users had been hacked and data was stolen. The C.E.O, Mark Zuckerberg, immediately took full responsibility for the incident stating the now-famous tagline, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”

The British analytics firm, Cambridge Analytica was responsible for stealing information via hacking into apps through popular social media accounts such as LinkedIn, Instagram, Spotify and many others. This tactic was then used as a gateway to access various Facebook accounts. Since then, numerous people have closed down their Facebook accounts in fear of their private information being leaked.

distrusting businesses for tech

What can they improve? The obvious way Facebook can improve is to heighten their security functions. As a way to win users back onto Facebook, they could offer an incentive such as free merchandise, products or even advertising for small businesses. An optimised account layout would also be a helpful update.

Google

Founded in 1998, Google is arguably the best search engine in the world due to its accessibility. Google also provides useful services through applications like Google Maps, Google Docs, Google Analytics, Google Adwords, Google Drive for cloud computing and Google Home devices. Because it is so widely used, many marketers use Google Analytics and Google Adwords to promote their business or service. The downside to this is, if you’re a consumer and you click on an advertisement, you are then bombarded with similar advertising, prompting you to invest in a business or product. It does make you think about the cunning ways tech companies use to retain customer info.

Since September 2018, Google no longer uses Symantec for SSL certificates due to the distrust the users have received. If you want to know if you have been affected by ‘Google Distrust’ simply click on your web browser and hit F12, this should help you to inspect the HTML code where you may encounter faulty certificates or distrusted material. Despite all this, loyal users will probably continue to use Google for everything, so long as they have a good security system…

What can they improve? Privacy policies, for one thing, reliability is a must and also information accuracy. For a search engine that is well known for producing promising information in record time, unfortunately, the information is not always accurate.

Twitter

The world’s leading microblogging social networking service was first founded in 2006 and since then it has gained over 321 million users. However, 2017 was regarded as ‘Tech’s Terrible Year’ where people started turning against the big tech giants for their lack of trust. This was also due to the reports of ‘fake news’ used to lure users into sites that monitored and occupied every user’s moves. Since then, the distrust in popular social media platforms has climbed at a staggering rate of 66%. It has also been reported that the company’s so-called ‘Trust & Safety’ Council did not consult their council prior to changing its policies.

What can they improve? It’s clear that there has been a mass communication breakdown which led to a huge security overhaul. While director for policy strategy, Nick Pickles, has previously said “we’ve been discussing ways we can improve how we work with partners, experts, and advocates, including having conversations with our Trust and Safety Council members…”, time will tell if these changes will actually occur.

Amazon

The e-commerce company founded in 1994 promises to deliver a reliable, global and online shopping experience. Amazon has recently offered a new incentive which guarantees all users at least a two-day delivery from the purchased date. Not seemingly something we’d hold out for, considering that Amazon is an American company and we’re in Australia, – but we digress. According to Forbes Magazines, people have noticed slight changes in their current online shopping experience. For instance, there seems to be the ever-increasing price on the most popular items purchased. This is now becoming costly for consumers. Interestingly, Amazon Prime memberships dropped from 47.8% to 42.9%, where Prime users would spend over $1,400 as opposed to non-prime users spending less than half. This decline of Prime memberships means there is an increase in price elsewhere.

Then there is the ‘making money from Amazon’ system where people are able to purchase products in bulk from overseas and sell them individually in order to make a profit without ever seeing the product themselves. While it seems like a worthy investment, not much information is available to the public and not everyone is guaranteed to earn a living from this system. It all depends on what you buy and how much you sell it for including shipping.

What can they improve? Reliability and transparency seems to be the theme here and Amazon is probably working on improving the customer experience as a way to regain and maintain their trust. People need to be informed of how to do things the right way in order to stay afloat and to maximise their unique online shopping experience. For a tech company that’s worth over 100 Billion USD, we’re positive that Amazon can somehow turn this around.

amazon samsung tcm

Samsung

Established in 1938 in Taiwan, Samsung comes with a competitive history with various companies, the most common being Apple Inc and their invention of the iPhone. Samsung produces devices that are reliable and this big tech company is renowned for being in the lead for smartphone technology where they promise to build a transparent relationship with its consumers. This promise came into effect following the Samsung Galaxy Note 7 recall incident in 2017, where it saw consumers who owned the smartphone, at risk of having a potential fire hazard. This was caused by a fault found in the battery of the Note 7 that led to the phones exploding. Many consumers questioned the reliability and quality of the well-known brand and as a result, the trust from the public was lost. There was also speculation that consumers could no longer afford quality smartphone devices, hence why Samsung decided to release the Samsung A7 series. A quality smartphone on a budget price tag.

What can they improve? We’re hoping Smasung have learned their lesson here with exploding phones, as this could have led to something worse. Thankfully no one was killed. But this incident should serve as a warning for tech companies and the lack of innovation and engineering. The quality reassurance that was most likely never carried out to its fullest extent. Reputable companies like Samsung become distrusted due to their quality and service and lack of transparency.

Final Thoughts…

If you’re ever wanting to set up your business through social media, please bear in mind the risks you will be taking. It’s essential that you protect your identity as best as you possibly can. Be sure to conduct thorough research to acknowledge how each company is run and how they achieve success in their niche. It’s also good to stay clear of brands who are known for having technical faults. The professional The Computer Market in Brisbane thrive on helping its customers since 1997. So, if you’re in need for quality products and services, contact a trusted company like TCM for more information.

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